As the CEO of A Therapeutic Alternative and a long-time advocate for the cannabis industry, I believe that membership in the National Cannabis Industry Association (NCIA) is invaluable for any cannabis business. The NCIA is the nation’s leading trade association for our industry, providing a unified voice in Washington, D.C., and ensuring that the concerns of cannabis operators are heard at the federal level.

Being a member means staying informed and connected. NCIA offers access to critical policy updates, industry research, and educational resources that help businesses navigate the constantly evolving regulatory landscape. The networking opportunities are equally valuable—NCIA brings together like-minded professionals, creating a community where we can share knowledge, collaborate on best practices, and support one another’s success.

Most importantly, membership allows us to contribute to the collective effort to advance sensible cannabis policy. Our industry faces unique challenges, from banking and taxation to public perception, and NCIA is on the front lines working to address these issues. By joining, you are not just investing in your own business—you are investing in the future of the cannabis industry.

For me, being part of NCIA is about standing shoulder to shoulder with other leaders, ensuring that responsible operators have a seat at the table as this industry grows. If you care about the longevity, sustainability, and credibility of cannabis businesses, NCIA membership is one of the most impactful steps you can take.